Tag Archives: Social Media

The cost of dumbing down – @thisissethsblog #contentmarketing

Posted on September 27, 2015 by Andrew Munro

Seth Godin on the hidden cost of chasing that last 2% of understanding. “When you find yourself overwriting, embracing redundancy and overwhelming people with fine print, you’re probably protecting yourself against the 2%, at the expense of everyone else.” Read … Continue reading →

Posted in Writing | Tagged , , , , , | Leave a comment

Thoughts on Ad-blockers

Posted on September 23, 2015 by Andrew Munro

Ad-blocking software has been big news over the last couple of weeks.  This week, even The Times devoted a leader to it (Ad Armageddon, firewalled, though it should be accessible via my Tweet). That increasing numbers of people now choose … Continue reading →

Posted in Technology | Tagged , , , , | Leave a comment

The neuroscience of story #writing

Posted on September 16, 2015 by Andrew Munro

Here’s an interesting piece on the neuroscience of storytelling, from Melcrum. The difference between story and dry facts lies essentially in the different associations that story creates, activating different parts of the brain. Worth a read.

Posted in Writing | Tagged , , , , , , | Leave a comment

Certainty is a tool of persuasion – @HarvardBiz #writing

Posted on August 31, 2015 by Andrew Munro

It is not stated beliefs that drive action, but the certainty with which those beliefs are held. In September’s Harvard Business Review, Zakary Tormala and Derek Rucker outline the finding of their research and suggest how these can be applied. … Continue reading →

Posted in Writing | Tagged , , , , , | 1 Comment

Create compelling customer case studies

Posted on July 17, 2015 by Andrew Munro

Marketing case studies, done well, can be persuasive pieces of marketing content. They are, effectively, just brief stories.  Readers, especially prospective customers at the top-of-funnel to middle-of-funnel stages read about a situation similar to theirs’ and they relate to it.  … Continue reading →

Posted in Writing | Tagged , , , | Leave a comment

Put rhythm in your writing

Posted on June 9, 2015 by Andrew Munro

Tom Albrighton explores the importance of rhythm in writing. Having suffered at the red pen of an editor who managed to combine high pedantry with a tin ear, I felt I should share. Also, inspired by Animal in Tom’s post, … Continue reading →

Posted in Writing | Tagged , , , | Leave a comment

Discontent marketing: Publish and be damned (from @Bezmeleon) #contentmarketing

Posted on June 9, 2015 by Andrew Munro

I’ve just come across this great post from Chameleon’s Tom Berry (@Bezmeleon): Publish and be Damned. Next time you create a piece of content, I implore you, just do a quick check. Ask yourself: “am I creating this content simply … Continue reading →

Posted in Writing | Tagged , , , | Leave a comment

Like vs. Respect #socialmedia #contentmarketing

Posted on April 29, 2015 by Andrew Munro

An important reminder from Nicholas Bate: “There is like: for friendships. And there is respect: for business.” The rest, here.

Posted in Writing | Tagged , , , , | Leave a comment

Effective #content: an engaging pursuit

Posted on March 31, 2015 by Andrew Munro

Here are three interesting perspectives on the importance of content quality on audience engagement. SearchMetrics on SEO Ranking Factors SearchMetrics’ annual analysis of the correlation between certain features (e.g. number of backlinks, word count, Google +1s, etc.) and Google search ranking … Continue reading →

Posted in Writing | Tagged , , , | Leave a comment

I am what I read

Posted on February 15, 2015 by Andrew Munro

Two interesting posts… In The Medium is the Moral, Nicholas Carr debates the extent to which we surrender our morality to technology. In Is Google Making the Web Stupid? Seth Godin reflects on the unintended consequences of our reliance on … Continue reading →

Posted in Organisational Humanity, Uncategorized | Tagged , , , , | Leave a comment