Ad-blocking software has been big news over the last couple of weeks. This week, even The Times devoted a leader to it (Ad Armageddon, firewalled, though it should be accessible via my Tweet).
That increasing numbers of people now choose to avoid intrusive, irrelevant and increasingly annoying ads is no surprise. I research a wide variety of topics for work and my web-history follows me around like the lingering smell of last night’s curry. Today, it’s upmarket men’s clothing. A couple of month’s ago it was women’s stockings and food additives.
Greater minds have offered some relevant perspective:
- The Times Leader argues for a new business model. No surprise as they have been a pioneer of the firewall and paid-for content.
- Seth Godin has long been an advocate of Permission Marketing – with an emphasis on permission.
- Alexander Klopping posted this piece on micro-payments, on LinkedIn