Where once was glamour… @execupundit

… there is now a down at heel bus station.  Michael Wade rediscovers the joy of modern air travel.

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The World’s Most Ridiculous Job Titles – @SocialTalent

Much to ponder and even aspire to in this list of ridiculous job titles, from SocialTalent (who clearly don’t indulge in such frippery).

There are a couple where – perhaps unfairly – you wonder whether  they found the job, or the job found them.

I particularly admire Number 21’s success in filling seasonal troughs: a portfolio career to be proud of.

I think I’d quite like to be Number 4, though I suspect the Christening ceremonies may be tricky.

Read the full list, here.

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22 common, big company errors – Nicholas Bate

Nicholas Bate offers a list of The Fundamental Errors Large Organisations Still Make, 22.

The concern is that so many of these errors seem like a great idea at the time.  It’s the Law of Unintended Consequences writ large…

2. ‘Rolling out‘ values. You WILL have integrity.

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Why we can’t read anymore? – medium.com @hughmcguire

Fahrenheit 451 was both right and wrong.  There’s no need to burn books.  They will simply become extinct because we are losing the ability to read anything longer that a tweet.  And it better be a particularly funny tweet, or I just won’t bother.

This is a great article about how hard it is to read a book in today’s world; and about how we can fix that.

 

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Does choice of font matter?

Yes, it does.

Bloomberg asked three typography wonks about the best font for that most personal and precious of documents, the curriculum vitae (CV), or resume.

Interesting stuff.  Helvetica is the winner.  No surprise to see Comic Sans as a clear no-no.

Does it matter?  It would be very easy to dismiss the Helvetica vs. Times New Roman vs. Garamond debate as some new form of pedantry.  Having resolved the vexed issue of the Oxford comma (especially traumatic if writing for a trans-Atlantic audience), must we now worry about pointy little feet on fonts?

I think it does.  I think it matters more than we consciously comprehend.

There is clear research that a little friction in readability promotes recall.

Also, though I can’t point to any research on it, I think we relate to tiny, sub-conscious signals; those little cues that make you uncomfortable with someone for no obvious reason … or that suggest that this CV is, somehow, not as ideal as that other one.

If nothing else, it’s worth conscious thought rather than the simple default.

(Hat Tip to Bad Language’s Matthew Stibbe, @mstibbe, who flagged the article somewhere that I can’t now find.)

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Caution – @Execupundit

It all sounds horribly familiar.  Read the full list, here, and tremble.

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Like vs. Respect #socialmedia #contentmarketing

An important reminder from Nicholas Bate:

“There is like: for friendships.

And there is respect: for business.”

The rest, here.

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