The cost of dumbing down – @thisissethsblog #contentmarketing

Seth Godin on the hidden cost of chasing that last 2% of understanding.

“When you find yourself overwriting, embracing redundancy and overwhelming people with fine print, you’re probably protecting yourself against the 2%, at the expense of everyone else.”

Read the full post, here.

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About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
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