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Tag Archives: Marketing
The neuroscience of memorable messages
Way back in June, I spotted this on Michael Wade’s Execupundit blog. It took me until last week to sit down and watch it, however. But, I was so impressed, I’m currently reading Carmen Simon’s book Impossible to Ignore. Anyway responsible … Continue reading
Talk your way to power
Language lover and Inky Fool, Mark Forsyth on the figures of rhetoric. Entertaining and informative: His book The Elements of Rhetoric is highly recommended for anyone with an interest in effective language. A couple of others are Sam Leith’s You … Continue reading
Posted in Writing
Tagged Content Marketing, Marketing, Organisational Humanity, Writing
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The Office of Introspection
What a great idea, from Execupundit: “Large organizations could benefit from an Office of Introspection, which would ideally have a small staff with the job of identifying two things …” Find out what they are, here.
Social media, politics and narrative – @roughtype
Here’s a great essay from Nicholas Carr on social media’s effect on the US presidential campaign, and much more. It explores how social media is different from previous media – not necessarily better or worse, but different – and how … Continue reading
Posted in Technology
Tagged Business Strategy, Content Marketing, Marketing, Technology, Writing
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Echoes through time: the power of metaphor #writing
“Now strange words simply puzzle us; ordinary words convey only what we know already; it is from metaphor that we can best get hold of something fresh.” Aristotle (384 – 322 BC), Rhetoric
The power of proper paper #writing
Messy, unwieldy, noisy, and yet … Kurt Harden hits on the unique delight in reading an actual, paper, newspaper. I love reading the Economist or (London) Times on my iPad, but real paper is different. You see different things, the … Continue reading
Posted in Uncategorized, Writing
Tagged Content Marketing, Marketing, Technology, Writing
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The cost of dumbing down – @thisissethsblog #contentmarketing
Seth Godin on the hidden cost of chasing that last 2% of understanding. “When you find yourself overwriting, embracing redundancy and overwhelming people with fine print, you’re probably protecting yourself against the 2%, at the expense of everyone else.” Read … Continue reading
Posted in Writing
Tagged Business Strategy, Content Marketing, Marketing, Organisational Humanity, Social Media, Writing
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Thoughts on Ad-blockers
Ad-blocking software has been big news over the last couple of weeks. This week, even The Times devoted a leader to it (Ad Armageddon, firewalled, though it should be accessible via my Tweet). That increasing numbers of people now choose … Continue reading
Posted in Technology
Tagged Business Strategy, Content Marketing, Marketing, Social Media, Technology
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Casual contempt for the customer #Volkswagen
The discovery that Volkswagen’s US models were fitted with a device that automatically cheated environmental tests will cause huge damage to the firm. Already, facing fines that could reach $18bn, the company’s shares have plunged 23%. However, fines may only … Continue reading
Credibility in online reviews #writing #contentmarketing
Here’s an interesting article on the credibility of online reviews from the New Scientist, flagged by Helen Guyatt (@inkpodcomms). In discussing the need to clean up the world of online reviews, researchers identify that “reviews with a balanced tone tend … Continue reading
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