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Tag Archives: Marketing
Way back in June, I spotted this on Michael Wade’s Execupundit blog. It took me until last week to sit down and watch it, however. But, I was so impressed, I’m currently reading Carmen Simon’s book Impossible to Ignore. Anyway responsible … Continue reading
Language lover and Inky Fool, Mark Forsyth on the figures of rhetoric. Entertaining and informative: His book The Elements of Rhetoric is highly recommended for anyone with an interest in effective language. A couple of others are Sam Leith’s You … Continue reading
What a great idea, from Execupundit: “Large organizations could benefit from an Office of Introspection, which would ideally have a small staff with the job of identifying two things …” Find out what they are, here.
Here’s a great essay from Nicholas Carr on social media’s effect on the US presidential campaign, and much more. It explores how social media is different from previous media – not necessarily better or worse, but different – and how … Continue reading
“Now strange words simply puzzle us; ordinary words convey only what we know already; it is from metaphor that we can best get hold of something fresh.” Aristotle (384 – 322 BC), Rhetoric