Way back in June, I spotted this on Michael Wade’s Execupundit blog.
It took me until last week to sit down and watch it, however. But, I was so impressed, I’m currently reading Carmen Simon’s book Impossible to Ignore.
Anyway responsible for crafting memorable messages should find the video worth a watch:
This is the book (which I’m still reading):
And, there’s also this podcast (which I haven’t yet listened to):