Messy, unwieldy, noisy, and yet …
I love reading the Economist or (London) Times on my iPad, but real paper is different. You see different things, the format allows for greater serendipity. It’s more tactile, too.
And, of course, paper is lower risk if you tend to fall asleep over a particularly fascinating article on a warm, post-lunch, Sunday afternoon.
Lessons for persuasion and content marketing?