The power of proper paper #writing

Messy, unwieldy, noisy, and yet …

Kurt Harden hits on the unique delight in reading an actual, paper, newspaper.

I love reading the Economist or (London) Times on my iPad, but real paper is different. You see different things, the format allows for greater serendipity.  It’s more tactile, too.

And, of course, paper is lower risk if you tend to fall asleep over a particularly fascinating article on a warm, post-lunch, Sunday afternoon.

Lessons for persuasion and content marketing?


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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