Does choice of font matter?

Yes, it does.

Bloomberg asked three typography wonks about the best font for that most personal and precious of documents, the curriculum vitae (CV), or resume.

Interesting stuff.  Helvetica is the winner.  No surprise to see Comic Sans as a clear no-no.

Does it matter?  It would be very easy to dismiss the Helvetica vs. Times New Roman vs. Garamond debate as some new form of pedantry.  Having resolved the vexed issue of the Oxford comma (especially traumatic if writing for a trans-Atlantic audience), must we now worry about pointy little feet on fonts?

I think it does.  I think it matters more than we consciously comprehend.

There is clear research that a little friction in readability promotes recall.

Also, though I can’t point to any research on it, I think we relate to tiny, sub-conscious signals; those little cues that make you uncomfortable with someone for no obvious reason … or that suggest that this CV is, somehow, not as ideal as that other one.

If nothing else, it’s worth conscious thought rather than the simple default.

(Hat Tip to Bad Language’s Matthew Stibbe, @mstibbe, who flagged the article somewhere that I can’t now find.)

Advertisements

About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
This entry was posted in Writing and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s