You need editors, not brand managers – Seth Godin, #ContentMarketing

Here’s a fascinating interview with Seth Godin, from the Contently blog.

He has a healthy perspective on the concepts on “brand”, “marketing”, “content” and “metrics” ; all terms that are regularly over-used:

“I think the only [metric] that I care about is: Will people miss you if you are gone?”



About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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