6 Principles of Persuasion #writing

This is a great animated summary of Robert Cialdini’s work on Influence and Persuasion.  It’s narrated by Cialdini himself and Steve Martin.

Great stuff to consider as you craft your next piece of writing … or negotiate your next project.

 

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About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
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