A Social Media Strategy Framework #SocialMedia

Here’s a useful framework for evaluating or developing a social media strategy.

Social Media Strategy Framework (Werder, Helms, Slinger, 2014)

Social Media Strategy Framework (Werder, Helms, Slinger, 2014)

It comes from here:

Werder, Karl; Helms, Remko W.; and Slinger, Jansen, “SOCIAL MEDIA FOR SUCCESS: A STRATEGIC FRAMEWORK” (2014). PACIS 2014 Proceedings. Paper 92.

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About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
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