The power of proof-points – @rogerdooley

Roger Dooley of Neuromarketing points to a tiny change that has dramatic effects.

“Then, the experimenters added one element: a chart that displayed the same data. This small change caused the percentage of readers who believed the drug to be effective to leap from 67.7% without the chart to an amazing 96.6% with the chart.”

Read the rest, here.

chart powerI’m forever talking to clients about the persuasive power of data and proof-points – making it visual has even greater power (and, of course, encourages social media sharing).


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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