The power of proof-points – @rogerdooley

Roger Dooley of Neuromarketing points to a tiny change that has dramatic effects.

“Then, the experimenters added one element: a chart that displayed the same data. This small change caused the percentage of readers who believed the drug to be effective to leap from 67.7% without the chart to an amazing 96.6% with the chart.”

Read the rest, here.

chart powerI’m forever talking to clients about the persuasive power of data and proof-points – making it visual has even greater power (and, of course,¬†encourages social media sharing).


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
This entry was posted in Writing and tagged , , , , , , , . Bookmark the permalink.

One Response to The power of proof-points – @rogerdooley

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s