Everyone wants to be a thought leader and the bookshelves – or waste-bins – of a hapless “audience” bulge with unread “content”. (Be very wary when folks start talking about “content” as if it’s simply the fodder for yet another campaign.)
Andy M Turner at Six Sigma Public Relations offers some considered advice to help land your message:
- It’s not about you, it’s about them
- Involve marketing early
- Understand and exploit the shifting media landscape
- Timing is everything.