Staffed by mimes – @ThisIsSethsBlog

Great observation by Seth Godin:

“Most people would never to choose to read it. Except the people who are stuck and confused, which is precisely the group you write instructions for. When in doubt, write it down. By all means, you still need pictures, even video. But there’s nothing to replace the specificity that comes from the alphabet. Use labels. Use words.”

Read the rest, here.

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About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
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