The paradox of proxies

Sometimes, when it hard to measure the change you’re trying to achieve, it’s tempting to use a proxy.

Sadly, that only works when you don’t measure the proxy.

Like Heisenberg’s Uncertainty Principle, once you pay attention to it, people start chasing the proxy instead of the original goal and the proxy no longer means what it did.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
This entry was posted in Organisational Humanity and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s