Credibility by the kilo: how to write fat books –

The blueprint for way too many business books: Walter Benjamin’s “Principles of the Weighty Tome, or How to Write Fat Books”, via the excellent Brain Pickings.

“1.  The whole composition must be permeated with a protracted and wordy exposition of the initial plan.”

More, here.

My shelves creak and groan with examples, as does my hard drive.  Only a light-weight would produce a PowerPoint deck of less than sixty slides; the Appendix is all.  And doesn’t it feel great when you hand around the ring-bound hard copies?  Credibility by the kilo.

Lessons for us all.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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