The blueprint for way too many business books: Walter Benjamin’s “Principles of the Weighty Tome, or How to Write Fat Books”, via the excellent Brain Pickings.
“1. The whole composition must be permeated with a protracted and wordy exposition of the initial plan.”
My shelves creak and groan with examples, as does my hard drive. Only a light-weight would produce a PowerPoint deck of less than sixty slides; the Appendix is all. And doesn’t it feel great when you hand around the ring-bound hard copies? Credibility by the kilo.
Lessons for us all.