9 essential marketing insights about typography – BadLanguage.net

Fascinating insights from Matthew Stibbe at Bad Language about something we take too much for granted.

Worth reading for the first point alone: typography affects your credibility.  The underlying research for that point (also worth a read) is here.

And an essential reference for if you would like your writing to be read and to be persuasive: business plans, CVs, marketing materials of all sorts.

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About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
This entry was posted in Writing and tagged , , , , . Bookmark the permalink.

One Response to 9 essential marketing insights about typography – BadLanguage.net

  1. John Smith says:

    Reblogged this on THE STRATEGIC LEARNER and commented:
    Words matter … but the font style we choose may matter just as much.

    Like

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