The Fairy Tale Business Plan

Once upon a time …

  • Every day … the world did these things, in this way. It had these problems and this opportunity.
  • One day … we had this idea, we created this solution, we developed this advantage.
  • Because of that … we have this business model. We have this sales & marketing strategy.
  • Because of that … our competitors will do this. And we will do this.
  • Until finally … we all make money like this.

… and will live happily ever after.










Image credit: photoman / 123RF Stock Photo

In his book To Sell Is Human, Dan Pink discusses the Pixar Pitch and Emma Coats’ summary of Pixar’s secret story formula: once upon a time…

About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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