Goldilocks Headlines @outbrain

Another interesting analysis of just what makes us click from Outbrain.

This time, they look at the length of headlines to find that the optimal length is not too short and not too long.

What surprises me here is how long the Goldilocks headline actually is: between 16 and 18 words.










More detail, here.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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