Story-driven data analysis – @HarvardBiz

11315942_mHere’s an interesting post from the HBR Blog Network on how story-telling and data analysis work hand-in-hand.

The researchers, Judy Bayer and Marie Taillard, used Grounded Theory techniques to create a narrative that delivered insight while remaining grounded in the data.


Image credit: <a href=’’>edhar / 123RF Stock Photo</a>


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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