It’s an easy and insightful read divided into 100 short chapters each addressing an aspect of human perception and psychology as it relates to matters of marketing and influence. In places, I found myself wanting more detail but the book is well-referenced with all the under-pinning academic/scientific studies listed at the back. Overall the book is a broader, practical companion to Robert Cialdini’s classic, Influence; great to dip into and fascinating to read. I enjoyed it overall but found myself drawn back to the section on writing.
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