Brainfluence – Roger Dooley

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

I’ve just finished Roger Dooley’s (he of the neuromarketing blog) book, Brainfluence.

It’s an easy and insightful read divided into 100 short chapters each addressing an aspect of human perception and psychology as it relates to matters of marketing and influence.  In places, I found myself wanting more detail but the book is well-referenced with all the under-pinning academic/scientific studies listed at the back.  Overall the book is a broader, practical companion to Robert Cialdini’s classic, Influence; great to dip into and fascinating to read.  I enjoyed it overall but found myself drawn back to the section on writing.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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