For my select group of super-smart and discerning readers…

Neuromarketing’s Roger Dooley on how flattery increases recall.

Reminds me of Jeffrey Pfeffer’s book Power: flattery works, even the most toe-curlingly, blatant sycophancy leaves a positive impression.  Strange, sad, but apparently true.

Of course, you already knew this because you are particularly well-read and have unparalleled people-skills.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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