3 Questions Content Producers Must Answer – copyblogger.com

Thought-provoking advice from Productive Flourishing’s Charlie Gilkey (@CharlieGilkey) over on copyblogger.

Gilkey’s assertion is that – to some degree – content marketers are teachers and as such we should approach our work from that perspective, answering three questions:

  • Where are you taking your students?
  • What’s the first thing they need to learn (and then the next and the next)?
  • When are you going to create the content?

It’s great advice in itself but the “teacher” perspective also talks to a deeper need for integrity: the heart of content marketing is sharing something that is valuable – not selling the corporate line with dubious research and canned quotes.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
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