IDG Connect for Business Research

IDG Connect is a great resource for business and IT research.  The site, a division of International Data Group (which includes analyst firm IDC), collates white papers, case studies and videos from a variety of sources.  Search (for example) for “big data” and it returns 37 white papers from Microsoft, IBM, Symantec, PWC, Oracle and others.

I used some of their research in my recent white paper and they have very kindly posted my paper, “Telling Your Story: Winning Customers with Considered, Compelling Content” on their site.

For writers, of course, IDG Connect is a great place to compare and contrast writing and layout styles for content like white papers and case studies.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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