Results, Thrills & Ego: What Customers Want–Seth Godin

Just back from holiday and catching up on email, this caught my eye from Seth Godin.

As he says, customers and clients are looking for all three and you need to supply more than “simply” results.

Definitely worth pondering for all Sovereign Professionals.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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