More Visceral than Virtual

A weighty little nugget from HBR’s Daily Stat page: important objects feel heavier.

In a study by Iris Schneider of the University of Amsterdam, people told that a book was important perceived it to be heavier than did those who were not given this information.

Another reminder that, in this increasing virtual world, we remain visceral creatures.  Or as Roy Harper once sang, in pre-web days, “the habits I’ve got are more than 10,000 years old”.


About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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