Social Media Pixie Dust – Kathy Sierra

I don’t intend for this blog to suddenly become all social media but this post by Kathy Sierra on gapingvoid.com seems too pertinent to ignore.

As it seems that every business is leaping on the social media bandwagon, Sierra reminds us that you can’t put marketing lip-stick on a pig of a product.  Nor indeed does a lily require gilding.

Social media is a potentially valuable marketing channel but it is also more fragile than people might think.  Used intelligently, as an active dia-logue, it can enhance customers’ relationship and engagement with a product, service or organisation.  Used leadenly, as yet another monologue, people will rebel.

If people come to see Facebook or Twitter or Whatever.com as primarily a marketing broadcast channel, they will desert in droves.

Advertisements

About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (http://burningpine.com).
This entry was posted in Technology and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s