I went out of my front door on Sunday to discover a British Telecom telephone directory on the doorstep. I took it inside, stripped off the (non-recyclable) plastic cover and went out the back door to drop the book in the recycle bin. I then spent the rest of the day feeling irritated. What a waste.
Why can’t I have the option not to receive a phone book? I never use it. In fact, I found two older ones still in their plastic on the book shelf. Can’t I have a simple "no, thanks" return slip? A web-site where I can go and say, "thank you all the same but I don’t need these thousand pages of names and numbers"?
I wonder what it costs BT to produce these? I imagine though, that the cost of having some sort of selective delivery rather than a "dump one at every door" approach renders any attempt to save the environment as too expensive. Of course, they could always deliver the books en masse to a recycling plant and save all the delivery fuel.
I wonder how many people would actually complain in this age of mobile phones and web access.