Why? I’m in Orlando right now – but it’s the same in Dubai or Singapore – and I’m wearing a jacket.  I need to take it off when I’m outdoors because of the baking (or steaming) heat but I need it to go indoors because of the ferocious air-con.  How does that work?  What is the contribution to global-warming made by systems chilling air to a level which requires people to wear extra clothes indoors?

I suspect this is one of the more insane manifestations of the Handicap Principle or Conspicuous Consumption.



About Andrew Munro

An independent business consultant, interim manager and writer, Andrew operates through his company, Burning Pine Ltd (
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