Tags
Alistair Baker Art Barrie Hopson Basingstoke Bluefins Burning Pine Business Strategy Cornwall Digital Living Solutions Fabian Perez Flexible Working Freelancing Grateful Dead Guitar Hugh MacLeod Infographics Interim Management Katie Ledger Marketing Meniere's Mike Pegg Music Nicholas Bate Nick Hollings Organisational Humanity Photography Portfolio Career Random Seth Godin Social Media Sonos Sovereign Individual Sovereign Professional Strategic Resourcing Swimming Technology Tokai Travel Warren Zevon WritingBlogroll
-
Top Posts
Archives
Categories
Meta
Tag Archives: Social Media
The Content Marketing Explosion–Blue Glass
Blue Glass, an Online Marketing specialist agency, has created this compelling infographic that demonstrates both the power of content marketing and of infographics themselves. You can see the whole graphic in readable size on Oli Gardner’s blog at unbounce. Technorati … Continue reading
Posted in Random Thoughts
Tagged Business Strategy, Infographics, Marketing, Social Media
Leave a comment
No Sex Please, I’m Friending
27 per cent of students think Facebook is more important than dating. The Future of Work: Information Access Expectations. Demands and Behaviour of the World’s Next-Generation Workforce is an interesting report from Cisco that ComputerWeekly is promoting today. In many … Continue reading
Privacy–A Luxury Foregone?
Hot on the heels of Jeff Stibel’s HBR post on Social Media Failures, here’s a piece from strategy consultant, Dorie Clark proposing that “Privacy is a Luxury You Don’t Have”. Reluctantly, I tend to agree with her assertion that we … Continue reading
Successful Social Media => Authenticity
A good piece on “The Simple Way to Avoid Social Media Failures” from Dun & Bradstreet Credibility Corp’s Jeff Stibel on the HBR blog. Social Media is an especially important medium for Sovereign Professionals. On the one hand, it represents … Continue reading
Secrets of Social Media – David Aaker, HBR Blog
Nothing new under the sun… David Aaker points to research conducted almost 50 years ago by Ernest Dichter into word of mouth persuasion. Extremely relevant to the social media world of virtual mouths, Dichter found four motivations for a person … Continue reading
Rediscovering the Written Word – Richard Harper
A considered and erudite perspective on communication, social media and the future of the written word. Richard Harper, Principal Researcher at Microsoft Research, is interviewed by NESTA (the National Endowment for Science Technology and the Arts) in this vimeo video. … Continue reading
The Risks of being a Self-Referencing Reveller
Research from Vanson Bourne on social media use by consumers reminds me that, when all is said and done, social media is just another marketing channel; albeit one with some powerful and useful characteristics. One of the first rules of … Continue reading
Social Media Pixie Dust – Kathy Sierra
I don’t intend for this blog to suddenly become all social media but this post by Kathy Sierra on gapingvoid.com seems too pertinent to ignore. As it seems that every business is leaping on the social media bandwagon, Sierra reminds … Continue reading
Retail’s Writing on the Wall of the Mall
@socialretail’s Pete Doyle tweeted this video yesterday and it reminded me of my weekend walk through Basingstoke’s Festival Place. So many empty shops. SocialRetail–The Writing’s on the Wall I’m no expert on the retail sector but it strikes me that … Continue reading
Posted in Random Thoughts
Tagged Business Strategy, Marketing, Social Media, Technology
Leave a comment
Measuring Social Media–BrandSavant
A couple of interesting posts regarding the difficulty of measuring the impact of social media strategies. This from Tom Webster at Brand Savant, and this from Marc Meyer’s Direct Marketing Observations blog. In essence, the problem is that while Facebook … Continue reading
